A word about marketing local Ruritan Clubs

From the desk of the Rapidan District’s Publicity Chairperson, Linda Bradshaw:

I’d like to discuss publicity for a few minutes with our Ruritan Clubs today.

Whether we like to think about our Ruritan Clubs as businesses or not, they are, in fact, a type of business.

Target Market (free clip art)

Target Market (free clip art)

The primary goal of any business is to stay in business! In order for our Ruritan Clubs to “stay in business,” we must increase and maintain our membership!  We must “market” our clubs to the right “target market” in order to do that!

In order for our Ruritan Clubs to grow, we need to appeal to the younger, more technologically savvy generations. Those generations are our “target market.”

One of the most effective methods to market anything in today’s technology-heavy world is by using the Internet’s Social Media platforms.

Social Media (free clip art)

Social Media (free clip art)

Ruritan National workshops held at conventions advised the attendees to use websites, Facebook, Twitter and Pinterest to promote awareness and membership in our local Ruritan Clubs!  There is little doubt that Social Media is THE KEY to the future of Ruritan membership!

I would like to encourage each club to have BOTH a website and a Facebook Page.

Facebook (free clip art)

Facebook (free clip art)

Consider this:  Everyone that reads Facebook uses the Internet, but not everyone that uses the Internet reads Facebook!  Only 25% of Facebook users are in the United States, and 25% of Facebook users are under the age of ten. Although Facebook is still a valuable resource, there have been several articles this year that suggest that Facebook’s popularity is waning.  Of my own personal circle of family, friends, and neighbors, the majority of them have Internet access but refuse to join, or use Facebook. Yet they all use the Internet’s Google’s Search engine to find information that they need.

Internet - man searching online (free clip art)

Internet – man searching online (free clip art)

Having a “real” website that has the proper keywords built-in will help people find the information they are seeking about your club quickly and easily without having to search multiple posts through a long timeline on Facebook. “Real” websites can have “search” features and multiple pages that Facebook simply does not have. Don’t get me wrong – Facebook is a valuable supplemental resource that can enhance the publicity and marketing of a club. A “real” website, however, is the keystone of an Internet marketing campaign.

Sharing options on WordPress websites

Sharing options on WordPress websites

One useful feature of some websites I’ve developed (using the free, easy, user-friendly WordPress platform) is that they can be set up to automatically cross-post to their associated Facebook pages.  This is done on their “Sharing settings” page under the “Publicize” option (see photo above.) They can also be set up to cross-post to other platforms as well, such as LinkedIn, Twitter, Google Plus, and more! That feature eliminates duplicity of work.  You can publish a post to the website, and be done with it! The information goes everywhere you can possibly want it to go!

Calendar of events (free clip art)

Calendar of events (free clip art)

The websites can also have calendar of events features, so your club can use it as a resource to publicize upcoming meetings and events.

Now, I understand that some clubs may have concerns about the costs and technical difficulties of buying, creating, and maintaining a website.  Not very long ago, websites WERE expensive, and difficult to buy, create and maintain.  Today the annual cost is very affordable.

For example, GoDaddy is selling domain names (dot coms) this month for $2.99 for the first year. Their renewal fees typically are below $20 per year.  (The prices vary, depending on sales and promotions at the time.)

Internet (free clip art)

Internet (free clip art)

By having the local clubs purchase their own domain, the local clubs can maintain total creative control over their own websites, and can create as simple, or as complex, a website as the club desires. The WordPress platform is free, and easy.  The WordPress Platform can be used to create a static page website for a club that only wants to have one or two pages that don’t change, or it can be used to create a blog-style, dynamic web page that can be updated with posts about current news and events.

The Rapidan District Cabinet will purchase a “real” domain name for the District, and purchase the web hosting service plan that will allow the Rapidan District to host unlimited websites on their server. The Rapidan District is offering to host the websites of local clubs within the Rapidan District on the District’s server for free. This offer applies to both existing sites, and new sites.  Hosting the local club’s websites on the District’s server will save local Ruritan Clubs a significant amount of money each year. (GoDaddy’s least expensive web hosting plan is $84/year, although it sometimes goes on sale for 50% off.)

By putting the local Ruritan club’s website on the District’s server, the local club can then spend the money saved on some other important Community Service Project! That is a win-win situation!

workshop (free clip art)

workshop (free clip art)

One free workshop was held in July 2014 to help local club’s volunteer webmasters understand the basics of creating a WordPress platform website.  Another free “make-up” workshop will be scheduled in the near future for those clubs whose webmasters were unable to attend the first one.

If your Rapidan District Ruritan Club is interested in participating in a future  free (yes, free!) workshop, please use the contact form below to express your interest and to advise when your volunteer webmaster would be available to attend a workshop!

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How Does a Business Member Benefit a Community Service Club like the Ruritans?

From the desk of the 2016 Publicity Chairperson:

Please note, images used in this post are, to the best of our knowledge, “Free Clip Art.” No copyright infringement is intended. If you own the rights to any of these images, we would be glad to, upon notification by you, either remove the image, or give you proper credit on the website. Simply contact the webmaster to let us know of the conflict.

Community Service (free clip art)

Community Service (free clip art)

In this day and age, more businesses are feeling the call of corporate leadership, and are looking for ways to support the local community. One way they can do that is by joining local community service organizations, such as the Ruritan Club.

Sample membership certificate

Sample membership certificate

Having a business member helps increase public awareness of a club’s existence. When a business member receives the membership plaque or window cling from the club, the business might display the plaque on their wall, window, or door, in a public space.

Customers and/or employees may see that wall plaque or window cling and through that sighting become aware for the first time that the Ruritan Club exists (they may have never heard of us!) This may spark a conversation between the customer/employee and the person within the company that did the paperwork for the application. Maybe even result in a few new members joining the club! This relates to the first part of our slogan “Fellowship, Goodwill and Community Service.”

Newsletter (free clip art)

Newsletter (free clip art)

Often businesses have newsletters that they distribute among their customers/employees. They like to include stories in their newsletters about how they are “giving back” to the community by joining local community service clubs. If they join our club, chances are that they will publish a story about it in their newsletter. If they have a website and/or facebook page, they will likely include a mention about their membership with our club on that media as well. After all, those stories make their companies look like good corporate citizens. And, those stories will help to publicize our club at the same time.

Handshake (free clip art)

Handshake (free clip art)

Businesses that are members of our club have already indicated (by the very act of joining) an interest in supporting our causes. Chances are good that they are going to be receptive to the idea of donating gift cards, money, or services to our club from time to time when they are approached in the right way. That relates to “Community Service.”

A business owner may also decide later on in the relationship with the club to become an active member on a personal level, once he/she has become more familiar with all of the good deeds that our club does. They may consider encouraging their employees/families to join the club as well. More “Fellowship.”

Networking (free clip art)

Networking (free clip art)

A business member is a good resource for networking. Networking is a great thing! If our club has a need, and reaches out to the business members, asking for advice or referrals, the business member may be willing to help introduce us to people and companies that can help us accomplish our goals. The business member may not be able to help us directly, but often can help us get in touch with someone else who can help us, and with a little bit of social finesse, may get us discounts or free labor. This directly relates to “Goodwill.”

Some business members might help us with free publicity, letting us put our flyers in their windows. Others might donate gift cards or merchandise for us to use as door prizes, raffle prizes, or auction prizes. Some of them might buy ads in future fund-raising calendars in future years, or buy an ad in the District Convention Program. Some may donate ammo for a Turkey Shoots, buy a vendor table at a yard sale, or donate food for the concession stand to sell at one of our events. Some may provide free Internet installation and monthly service to the building we use as our club house. Still others may create and maintain our club’s website for free. Others may provide us with office supplies, or free printing services. Some businesses might even donate money to our scholarship fund-raising! All of this relates to “Goodwill and Community Service.”

partnership (free clip art)

partnership (free clip art)

Having a business member will increase our membership numbers, making us look good for National. That’s always a good thing! A business membership in the Ruritan Club is a form of Associate Membership. Clubs get rebates from National on the dues that an Associate pays to Ruritan! A business member will not interfere with the internal workings of the club, as they have no voting rights, and cannot serve on the board of directors. However, they may attend our meetings and be part of our “Fellowship” any time they wish.

Listing our business members on our website, our Facebook page, our membership promotional materials, (which costs us next to nothing) makes our club look good in the public eye. Acknowledging their membership and thanking them for their association with us, will help them to feel appreciated, and will encourage their continued membership and sponsorship of our events. This promotes “Goodwill.”

Business (free clip art)

Business (free clip art)

Putting all of that information on our promotional materials helps potential members to see us as a worthwhile club. After all, if these businesses have joined our club, then we must be a good club, right? This will encourage potential members (both business and personal) to join us, as we have the endorsements of these respected business members of our community. More “Fellowship” ensues.

There really is no down-side to having business members in our club. The more business members our club has, the better. More money goes to National Ruritan to help with all of the good work Ruritan does, and the local endorsement we get from the business members is priceless.

Win-Win Solution (free clip art)

Win-Win Solution (free clip art)

A business membership in a community service club such as our Ruritan Club is a win-win situation for everyone. Actively recruiting business members will help the club to grow and thrive, and supports our slogan “Fellowship, Goodwill, and Community Service” in every way possible.

This is a revision of an article that was originally on the unofficial Jefferson Ruritans website. The original (and this revision) was written by Linda Bradshaw, who has consented to this revision and reprint.

Press Release Emailed To Local Newspapers in Rapidan District

newspaper boy (free clip art)

newspaper boy (free clip art)

From the desk of the Lt. Governor and Publicity Chairperson:

The following Press Release was emailed today to several local newspapers that serve the Rapidan District. The template for the press release was provided by Ruritan National at the 2014 Summer Leadership Conference.

If you notice the story being published, would you please be kind enough to notify us? We don’t get copies of all of the papers in the area.

Here is a copy of the press release:

Local Ruritan Leaders Attend National Conference

DUBLIN, Va. ~ Alexander MacDonald of Mineral VA, Linda Bradshaw of Jeffersonton VA, and Perry Marshman of Unionville VA attended the 2014 Ruritan National Summer Leadership Conference held in Dublin,VA at New River Community College June 19-20. While they were there, they learned about new programs to improve America’s communities and revitalize the organization. The conference was sponsored by the Ruritan National Office in Dublin, VA. as part of the organization’s ongoing training program for volunteer leaders. Alexander MacDonald is a member of the Holly Grove Ruritan Club and serves the Rapidan District as District Governor. Linda Bradshaw is a member of the Lignum Ruritan Club and serves the Rapidan District as District Lt. Governor. Perry Marshman is a member and President of the East Orange Ruritan Club and serves the Rockingham District as National Director.

Attendees included Ruritan District Governors, Lt. Governors and Area Governors from Districts and Areas across 25 states, as well as other District leaders along with a host of volunteer speakers and seminar leaders. At the conference, participants also met with national volunteer leaders and Ruritan staff members to discuss current issues and activities that affect Ruritan clubs and Ruritan members in their districts and areas. Some of the topics discussed included growth and development, leadership training, and legal issues.

Conference participants represented 28,000 Ruritan members in over 40 Ruritan Districts and Areas that reach from the tidewater area of Virginia to the corn belts of Iowa, Kansas and Nebraska. Since 1928, Ruritan Clubs have been improving communities and building a better America through fellowship, goodwill and community service. Today there are more than 1,000 clubs in 25 states across the United States. The Ruritan National Office, the headquarters of Ruritan, has been located in Newbern since 1965. Contact Alexander MacDonald at 804-556-5233 or amacdonald8@msn.com for more information about Ruritan membership or upcoming Ruritan activities.

Recap of 2014 Summer Leadership Conference by President Elect Bobby Burton

Posted on “I AM Ruritan” Facebook page on 6/21/14 by Ruritan National’s President Elect Bobby Burton

LEADERSHIP CONFERENCE encourages us to WALK THE WALK for RURITAN . . . .

Bobby Burton's photo.

The 2014 Ruritan Leadership Conference concluded Saturday morning after two days of informative information for the approximately 90 Ruritan leaders in attendance. The events started with an open house/reception at the Home Office on Thursday afternoon.

Bobby Burton's photo.

The Conference was opened on Friday morning with a special greeting from President Elliott and First Lady Sandra read by Mike Chrisley. A picture of them was projected on the screen – they were wearing their conference t-shirts – and it was great to see their smiling faces!

A patriotic theme was carried out at the Conference with an emphasis on honoring Veterans and everyone was encouraged to Revitalize, Get Excited, and WALK THE WALK for Ruritan.

 

Bobby Burton's photo.

 

Speakers for the conference included Julie Hopkins from Smithfield, VA., the 2013 Top Recruiter, who gave a fun and excited talk on how to recruit new members. Jon Hatfield, Executive Director of the Virginia War Memorial in Richmond, VA. spoke on Friday about the War Memorial, Veterans, and Ruritan. Jon had recently returned from a trip to Normandy for the D-Day 70th Anniversary.

Bobby Burton's photo.

On Saturday morning, we heard from April Cheek-Messier, President of the National D-Day Memorial in Bedford, VA. She gave interesting facts about the D-Day Memorial and she also talked about the recent D-Day 70th Anniversary and how they celebrated in Bedford. There were events for the Veterans at the memorial and a parade through downtown Bedford.

All three of our speakers, Julie, Jon, and April, are Ruritan members and we were privileged to have them participate in the Conference. Everyone enjoyed a picnic on Friday night at Randolph Park, provided by the Pioneer Ruritan Club, and music by a local band, Buck Nelson.

My hope for the conference is that everyone had a good time and that you learned at least one new thing from the information we offered. As I said in my opening remarks, “there is always something new to learn about Ruritan”. And no matter if we are a past, current, or future leaders, we need to keep up on the changes occurring in Ruritan. Giving out the wrong information is a sure way to injure our organization.

Bobby Burton's photo.

Thank you to Perry Marshman, Lorene Reece, and Sarah Kelly (Leadership Committee members) AND to the Home Office Staff. This Conference would not have been a success without their hard work in putting it together. Thanks to all the workshop presenters, the Growth, Development and Retention Committee, the Youth Committee, the Publicity and Public Relations Committee, and the Ruritan National Foundation for their part on the program.

Keep up the good work in your communities and Thank You for all you do for Ruritan.

Yours in Ruritan,
President Elect Bobby