BINGO at East Orange Ruritan Club

BINGO (free clip art)

BINGO (free clip art)

BINGO

East Orange Ruritan Club

24124 Constitution Hwy

(Intersection of Rts 20 & 522)

Unionville, VA

Saturday, April 26, 2014

Doors Open @5:30 PM

Early Bird 6:45 PM – 7:00 PM

$5/5 Games

7:00 PM – 9:30 PM (Approx time.)

$20/18 Games

Prizes will be:

Vera Bradley

Thirty One

Longaberger Baskets

Gift Cards

Concessions available on site.

Proceeds to benefit the scholarship fund.

For More Information: Linda Wilson, 540-854-8814

At The Crossroads

Crossroads (free clip art)

Crossroads (free clip art)

The following article is the sole opinion of the Lt. Governor, and does not necessarily reflect the opinion of the entire District Cabinet, or of Ruritan National, although some of the ideas set forth are an interpretation of workshops and meetings about Publicity and Membership from the 2014 Ruritan National Convention in Branson MO.

An opinion from the desk of the Lt. Governor:

As the Ruritan Clubs look to their future, more members are realizing that their local clubs are at a critical crossroad, and difficult decisions must be made. Some clubs are struggling with membership loss for a variety of reasons, and are finding it challenging to recruit and maintain their clubs at charter strength. If the clubs are to survive, the clubs need to find a way to recruit and retain younger, enthusiastic, energetic members.

Those younger, energetic members, are members of the generations often referred to as the “Generation X” and “Generation Y” (or “Milleniums.”) Successfully marketing Ruritan to these groups of people is critical if the local Ruritan Clubs are going to survive.

Online published articles about marketing research about the Generation X target market, and marketing research about the Generation Y (Milleniums) from a well-respected source known as CRM (Customer Relationship Management) makes it clear that both of these generations are extremely technologically savvy, and are very involved in social media. Links to articles about that research are provided in the previous sentence; you can click on those links to see the articles.

These two generations are the real future of Ruritan. If Ruritan Clubs want to survive, then the clubs need to embrace that as the truth, and market themselves to those two generations. These generations use dynamic social media, such as Facebook, and Twitter. They are more likely to be attracted to a responsive, dynamic, blog-style webpage that has a calendar of upcoming events on the home page, categories, widgets, and frequent, updated blog posts about the most recent club happenings than they are to a static webpage that is essentially an announcement of “hey, we exist, come check us out” page that is attractive to previous generations. The blog-style webpage is similar in appearance, and feel to Facebook, and most of the people in these generations use Facebook a lot.

Static webpages have served their purpose well in the past, and it is understandable that the clubs might be reluctant to change them. After all, we are comfortable with them, they are our creations, and we hate change! But change is coming, whether we like it or not, and we must adapt, or cease to exist.

Some of the components of those static webpages can be preserved by creating a “sticky post” on the home page of the blog-style websites, but in the current Internet environment those completely static webpages are not going to perform as well in Google Search Engine Results Pages, Domain Authority Rankings, Google Page Rankings, Bing Rankings, Alexa Rankings as the newer blog-style websites will perform. The blog-style webpages, if created correctly, and maintained faithfully and correctly, will be more effective at reaching the Generation X and Y target markets.

There is no reason that a Ruritan Club cannot have multiple websites, targeting different markets! If the club already has a static webpage, and is happy with it, the club can create a new blog-style webpage and link it to a new or existing Facebook page. There is nothing that says a club can only have “one” webpage!

Many Ruritan clubs are at a crossroads. These clubs need to decide whether they want to attract younger members into the clubs so the clubs will survive, or if they want to just let the club memberships drop below charter level and eventually lose their charter. If the clubs want to attract younger members, then the clubs would be well advised to market their clubs to the technologically savvy, younger members through the Social Media that these younger members already use – Facebook, Twitter, Pinterest, Instagram, and blog-style websites in addition to newspapers, radio, television.

Resistance to evolution is futile. If Ruritan Clubs are to survive, we must study the changes and adapt to them, or we will not survive.

Ham and Fried Oyster Dinner Brightwood Ruritan Club March 8th

Ham dinner (free clip art)

Ham dinner (free clip art)

Ham & Fried Oyster Dinner

Saturday, March 8th 2014

5pm – 7pm

Scalloped potatoes, cole slaw, applesauce, rolls, dessert, coffee, ice tea.

Warm fellowship included at no charge!

Adults $15/Children under 12 – $6

100% of profits and donations used for community service.

Brightwood Ruritan Clubhouse US 29 & RT 607

For further information, contact Jim Gaines 540-948-5108

All you can eat pancake breakfast at Brightwood Ruritan Club March 1 2014

Brightwood Pancake breakfast photo

Brightwood Pancake breakfast photo (photo provided by Brightwood Club)

Saturday, March 1st, 2014

7am – 11am

$7 adults/$3 Children under 12

Pancakes, scrambled eggs, sausage, sausage gravy, fried apples, hot biscuits, coffee, orange juice.

Warm fellowship included!

100% of profits & Donations used for Community Service

Brightwood Ruritan Clubhouse US RT 29 & RT 607

FMI: Jim Gaines 540-948-5108